Starbase is an internal system at Amazon Prime Video that streamlines various workflows, including an agency scorecard, team achievements showcase, and a newsletter for onboarding and agency spotlights. My role was to elevate Starbase's presence and engagement by creating a recognisable brand identity and a visually
engaging newsletter format.
This involved developing a versatile design system encompassing a logo, colour palette, typography, and supporting visual elements. I also redesigned the email template, translating the Figma design into a coded HTML version to ensure a seamless and engaging communication experience.
Branding | Visual Identity | Logo Design | Typography | Colour Theory | Stakeholder Collaboration
