During my time at Book Depository, I played a key role in driving engagement and promoting online book sales through the design and execution of end-to-end marketing campaigns. I managed all aspects of the design process, from initial concept and creative development in Adobe Photoshop and Illustrator to the final production of assets optimised for web, social media, email, and print.
This involved close collaboration with the marketing team to understand campaign objectives, target audiences, and performance metrics. I consistently sought to optimise my designs based on data and user feedback, contributing to a significant increase in click-through rates and overall campaign effectiveness. My experience at Book Depository solidified my skills in managing complex projects, delivering high-quality creative work, and achieving measurable results.
