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CORBIN SYSTEM · MODEL 01

A Figma plugin that batch‑exports GIFs and MP4s into one zip. Press Enter, or drag the cartridge into the reader, to open.

Key art adapted for Prime Video launches across European markets. Press Enter to open.

An accessible checkout, Amazon reviews and an About us page, all live. Press Enter, or drag the cartridge into the reader, to open.

An app pitch Book Depository never heard, built as a prototype. Press Enter, or drag the cartridge into the reader, to open.

Loaded/Cartridge 02/CRBN-PV-KEYART

Prime Video Key Art.

Key art adapted for Prime Video launches across European markets.

Fig. 01 · One key art, 20 of its formats, at true relative scale

Hardcore Never Dies key art in 20 delivered formats, all drawn at the same scale: from a 4320 by 3240 Apple TV backdrop and 2:3 box art down to a 320 by 50 mobile banner, each labelled with its name and pixel size. — Fig. 01 · One key art, 20 of its formats, at true relative scale

~200

Assets per title · 6 markets · 2–5 days

10–15 titles
EU5 + NL
Sole QA

One piece of key art, reshaped into about 200 assets for six European markets, often in under a week.

Role: Creative designer (sole designer in London)
Client: Amazon Prime Video
Timeline: 2023–2025
Team: Team lead, overseas production team in Costa Rica, a marketing lead per title
Tools: Photoshop, Figma

01Hardcore Never Dies · NL
02Die Teddy Teclebrhan Show · DE
03James May: Our Man in India · UK

Problem

Every Prime Video title launched in six European markets: the UK, Germany, France, Italy, Spain and the Netherlands. Each market needed 30–40 assets, from billboards and bus stops to banners and social, so one piece of key art had to become roughly 200 assets. The turnaround was usually two to five days.

Fig. 02 · One key art, six markets, 30–40 formats each

Diagram: one key art box branches to six markets (UK, DE, FR, IT, ES, NL). Each market has a row of about 34 outlined rectangles in real format proportions, adding up to roughly 200 assets per title, delivered in two to five days. — Fig. 02 · One key art, six markets, 30–40 formats each

The artwork was never designed for most of those shapes.

Fig. 03 · The tallest and widest formats of one title, at the same scale

Two Hardcore Never Dies assets at the same scale: a tall Apple TV backdrop, 1680 by 3636, beside a thin Samsung guide banner, 1832 by 416. They are nearly the same width, but the backdrop is 8.7 times taller. — Fig. 03 · The tallest and widest formats of one title, at the same scale

And every market brought its own rules: German titles often ran much longer than English ones, France required versions without guns, the Netherlands used a different logo lockup, and every call to action changed length with the language.

The scale broke the tooling. Campaign templates in Photoshop could reach 8–10 GB, and switching languages meant manually updating smart objects in files that slowed the machine to a crawl.

Audience

I was the only designer in the London office, working with a production team in Costa Rica. My team lead set the content plan, assigned titles and ran final quality control. Each title had a marketing lead, who received my finished assets for launch.

Behind them were the real audience: viewers in six countries, who needed to recognise the show, read the title in their language and see Prime Video’s brand consistently, whether on a phone or a bus shelter.

Process

Fit the art to the master. My team lead’s master deck set out every format. I adapted each title’s key art to it, styling it to hold up across all dimensions.
Populate the template. The adapted art went into a campaign template as a smart object, generating every size at once.
Hand-finish each size. Automated placement gets you most of the way; the rest is judgement. I adjusted spacing, added gradients to keep text readable and accessible, and extended backgrounds where the art didn’t quite reach.

Fig. 04 · Three title placements tried for the 16:9, and the one delivered

Four 16:9 versions of the Hardcore Never Dies box art. Three smaller ones on the right show alternatives: a badge on top with a wide title, the title on the right, and a wide title with a corner badge. The large delivered version on the left uses the stacked, centred title. — Fig. 04 · Three title placements tried for the 16:9, and the one delivered

Localise. Titles, copy and logos for each of the six markets, plus the market-specific versions (gun-free art for France, the Dutch logo lockup).
Quality check and submit. Final review with my team lead, then submission to the title’s marketing lead.

Drop in the key art

A campaign template with 14 of the formats one title needed. Drop the James May key art in and the template fills every frame. Then hand-finish the frames the automation gets wrong, and localise the set.

Built from the title’s layered source file: plate, talent cutout, powder, title treatment and the template’s localised snipes. Key art © Amazon.

Decisions

Decision: Keep talent within the centre of the art, with generous background on every side.
Trade-off: Less dramatic framing in the widest and tallest formats. In return, every size needed only minor adjustments rather than a new composition.

Fig. 05 · Eight delivered crops on the 6000 × 3500 master, and the area they all share

The Hardcore Never Dies master canvas, 6000 by 3500, dimmed, with the outlines of eight delivered formats drawn where each was cut. A highlighted rectangle in the middle, around the two men’s heads, is the area inside every crop. One crop, the tall Apple TV backdrop, extends below the bottom of the master. — Fig. 05 · Eight delivered crops on the 6000 × 3500 master, and the area they all share

Decision: Treat market rules as variants, not one-off fixes: gun-free art for France, the Dutch lockup, and copy that changes length in every language.
Trade-off: More versions to maintain per title, but no last-minute rework when a market flagged a problem.

Fig. 06 · The same hero banner in German and French

Two Mothers’ Instinct hero banners, identical except for the call to action. The German ‘Jetzt ansehen’ is 289 pixels wide; the French ‘Regardez maintenant’ is 454 pixels, 57% wider, and the layout had to hold both. — Fig. 06 · The same hero banner in German and French

Decision: Prototyped a Figma-native localisation engine using variables to swap market copy instantly, instead of editing smart objects in 8–10 GB files. I tested it but never ran it on a live campaign. I estimated it would save 5–10 hours per campaign.
Trade-off: The team didn’t adopt it. Onboarding everyone to Figma was expensive, Photoshop worked well enough, and Figma couldn’t produce print-quality assets. That was the right call for the team at the time, and it showed me the real blocker was print, not speed.

Outcome

10–15 titles delivered across six markets, each at roughly 200 assets.

Fig. 07 · Five of the 10–15 titlesHardcore Never Dies key art and title treatment by me. Other key art © Amazon; adaptation and localisation by me.

Five 2:3 box art posters in a row: Hardcore Never Dies (NL, 2023), Die Teddy Teclebrhan Show (DE, 2024), James May: Our Man in India (UK, 2024), Mothers’ Instinct (DE and FR, 2024) and Naruto Shippuden (IT, 2023). — Fig. 07 · Five of the 10–15 titlesHardcore Never Dies key art and title treatment by me. Other key art © Amazon; adaptation and localisation by me.

Earned sole responsibility for QA after establishing a zero-defect track record on later titles.
A tested prototype showing localisation could be close to instant, even though the team stayed with Photoshop.

The variables system wasn’t held back by speed; it was held back by print. So the next thing I’d build is a CMYK-accurate checker and exporter for Figma: the missing piece that would let a team keep instant market switching without giving up print quality.

~200

Assets per title · 6 markets · 2–5 days

10–15 titles, each reshaped into roughly 200 assets for six markets.

Adaptation: Creative designer · Corbin
Client: Amazon Prime Video
Tools: Photoshop · Figma

Loaded: Prime Video Key Art.

Loaded · Prime Video Key Art

CORBIN SYSTEM · MODEL 01

Next · 03 · Book Depository

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Prime Video Key Art.

Problem

Audience

Process

Drop in the key art

1 · Place

2 · Hand-finish

3 · Localise

Decisions

Outcome

Next

Loaded: Prime Video Key Art.

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