To revitalise Prime Video's internal agency service and drive adoption, I developed a compelling new brand identity: "Starbase." The challenge was to transform a regular tool into an engaging and valued resource, increasing awareness and participation among employees. I approached this by crafting a comprehensive visual identity, starting with an iterative logo design process in Illustrator, ultimately selecting a star-shaped logo that reflected the "Starbase" name and integrated seamlessly with existing Prime Video brand colors.
Beyond the logo, I defined a complete visual system, including a colour palette, typography, supporting visual elements, and comprehensive brand guidelines. I then designed and developed a visually engaging, HTML email template in Figma for the monthly Starbase newsletter, ensuring consistent branding and seamless integration with Outlook. This strategic rebranding successfully revitalised the internal scorecard, resulting in an increase in newsletter click-through rates and a more positive perception of the system among employees.
